Online visibility is a significant ingredient to any businesses strategy, however the digital environment is in an ongoing state of change so it’s obligatory to stay on top of these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates yearly, with most of them simply adjusting their secretive search ranking algorithm. With Google being such a commanding force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for companies to improve their website traffic, customer engagement, and essentially their earnings.
User behaviour is adjusting rapidly with new technology, so Google must track these changes and revise their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to shine online, they too must stay on top of the changing trends in SEO. As a matter of fact, using obsolete SEO tactics can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to keep in mind for your website in 2018.
Plenty of users are now wishing to utilise voice searches instead of standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current growth in voice searches continues at the same pace, roughly 50% of all online searches will be performed via speech by the year 2020!
What this implies for websites is that they should begin integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a crucial tool for SEO, and this will continue to be a pivotal aspect in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a superb strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very worthwhile in the near future.
Since 2015, online searches by mobile devices has exceeded that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. As a matter of fact, Google has formed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
While conventional SEO techniques such as link building will still be useful in 2018, there are other surfacing trends that Google is prioritising in the future which may significantly evolve the practice of SEO. It’s clear that SEO is already adapting to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, talk with Internet Marketing Experts Geelong on 1300 595 013, or visit their website for additional details: https://internetmarketingexpertsgeelong.com.au