Author: Charles (Page 2)

Top SEO Trends In 2018

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Online visibility is a significant ingredient to any businesses strategy, however the digital environment is in an ongoing state of change so it’s obligatory to stay on top of these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates yearly, with most of them simply adjusting their secretive search ranking algorithm. With Google being such a commanding force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for companies to improve their website traffic, customer engagement, and essentially their earnings.

User behaviour is adjusting rapidly with new technology, so Google must track these changes and revise their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to shine online, they too must stay on top of the changing trends in SEO. As a matter of fact, using obsolete SEO tactics can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to keep in mind for your website in 2018.

Voice Search

Plenty of users are now wishing to utilise voice searches instead of standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current growth in voice searches continues at the same pace, roughly 50% of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should begin integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a crucial tool for SEO, and this will continue to be a pivotal aspect in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a superb strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very worthwhile in the near future.

Mobile Optimisation

Since 2015, online searches by mobile devices has exceeded that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. As a matter of fact, Google has formed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While conventional SEO techniques such as link building will still be useful in 2018, there are other surfacing trends that Google is prioritising in the future which may significantly evolve the practice of SEO. It’s clear that SEO is already adapting to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to conform with the latest SEO trends, talk with Internet Marketing Experts Geelong on 1300 595 013, or visit their website for additional details: https://internetmarketingexpertsgeelong.com.au

 

Social Media Marketing – Say More On Twitter

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The day has finally come where Twitter users can reveal their displeasure with the 140 character limit in more detail, now that Twitter has formally verified that they have broadened the character limit to 280 per Tweet!

The social networking site, which was introduced in 2006, grew dramatically to become one of the most popular social media sites globally, however recent slumps in growth provoked the social media giant to make some alterations. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is immensely dissimilar to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that avidly defined the social networking site, Twitter broadcast on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After performing a number of tests over the last several months, Twitter decided that they wanted to widen the character limit, but only where needed. Countries like China, Japan, and South Korea will remain at the 140 character limit, merely because there’s no necessity for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English however, encounter crammed Tweets with 9% of English Tweets hitting the prior 140 character limit.

So, why the change?

After carrying out a variety of tests to certain users, Twitter obtained valuable results and believed the 240 character limit would be beneficial for the majority of users. Considering that 9% of English users were hitting the 140 character limit, many would have to spend time modifying their Tweets to make sure that they didn’t need to send multiple messages. In addition, users would now have the ability to conveniently fit their thoughts into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what effect will this have for digital marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter expanded the character limit, users have encountered a higher level of responses which brought about more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The widened character limit means that users will have shorter threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations noted that it can sometimes be problematic to follow and respond to. Additionally, brands are loving the longer Tweets as it allows them to fit more descriptive information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the growth of firms using social media as a channel to resolve customer service matters, customers can now communicate an issue in more detail on Twitter which is advantageous for both the customer and the business, as communication is noticeably enhanced. Prior to this change, many users would have chosen other platforms like Facebook to report customer service issues given that the character limit was too restraining.

More Creativity

Longer Tweets means that organisations can boost the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would normally have to use other social media platforms if they planned to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Though some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the vast majority of users seem to be very pleased with their latest update. Nothing is set in stone in social media, as making changes to keep up with changing user behaviour is essential for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you need any advice about how your firm can leverage the increased character limit to your advantage on Twitter, simply talk to Internet Marketing Experts Geelong by calling 1300 595 013, or alternatively visit their website for more information: https://internetmarketingexpertsgeelong.com.au

An Overview Of SSL Changes – What It Means For Your Website

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In today’s ever-changing digital environment, it’s pivotal that companies stay up to date with Google’s best practices to ensure they continue being competitive in their relevant online markets. With Google being the most powerful and influential company on the net, it’s integral for them to keep up with all the threats and opportunities that the internet generates. Consequently, Google releases an assortment of updates each year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is essential though, is that all online suppliers that use Google-related services (literally every online business), are aware of important changes that may alter their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online enterprises have to be flexible and accustom to new Google updates as quickly as possible to make sure they aren’t negatively impacted by these new releases.

The largest Google update that has recently had a bearing on online enterprises pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by roughly 50% of all online users, so it’s quite important that online companies incorporate the associated changes as quickly as possible if they aspire to reduce any undesirable outcomes.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and bank card information (which is held in a plain text file), they are at risk of phishing sites that can essentially steal this information from clients that falsely believe they are supplying their personal information to an authorised business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously bear upon millions of websites around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages considering that users will become afraid of falling victim to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online firms that wish to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being dispensed between their customers and their web server by integrating an SSL certificate. Google are evidently pushing for a more secure internet than ever before, and they’ve selected SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the net. One way or another, each online business will need to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.

What this also implies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use false SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more complicated than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net because it will be extremely difficult for phishing sites to replicate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to validate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become obligatory, so if you need any assistance in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Geelong by calling 1300 595 013, or visit their website for more information: https://internetmarketingexpertsgeelong.com.au

 

Why You Should Have A WordPress Site

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So, you’ve got a fantastic business idea and you’ve decided you’re going to create and publish your own website. Well, as you most likely know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of varying features, targeting the entire spectrum of developers from beginners to specialists. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is very user-friendly so you don’t have to be a professional HTML coder to develop an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to be concerned about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is highly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important element to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site genuinely attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll get onto WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any kind of website you want. WordPress is also open source which indicates that the source code is accessible for anybody to modify, edit and create different themes and plugins with an array of features and publish these to the community. Right now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any queries or concerns about anything WordPress related, there are essentially thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your prospects are using, WordPress websites will automatically adapt the appearance of your website to suit. WordPress actually enables you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is imperative so of course WordPress has high security standards. Almost one-quarter of websites are constructed on WordPress so hackers are regularly searching for ways to compromise them. WordPress is well aware of this so has produced a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Remember, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only acquire legitimate plugins from trusted sources.

 

As you can see, WordPress has a variety of excellent features that simply make it the best website platform on the market today. Even though there are plenty of other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to create a practical and powerful website? If you have any questions about how you can further optimise your website, speak with the team at Internet Marketing Experts Geelong on 1300 595 013 or visit their website: https://internetmarketingexpertsgeelong.com.au

 

Top Tips For The Greatest Email Sequences

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Having worked as a sales representative for various tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are excellent because they drastically reduce the workload for a sales representative, nevertheless in today’s world, everybody can sympathise with discovering various email sequences lurking in their inbox everyday that just pester us because we need to click 2 buttons to get rid of them!

 

Not enough business owners spend the time and initiative in producing useful email sequences that effectively sell their product. Developing convincing email sequences is both a science and an art, and if done successfully, can lead to terrific results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s 4 tips on how to set up a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will find so if it’s not appealing enough, they simply won’t open it. Obviously, the subject lines of an email are vital when it comes to conversion rates. Here are a few stats which accentuates their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Approximately 70% of email recipients will determine if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4 to 7 words in the subject line.

 

The key to effective subject lines is solving your prospects problems in as few words as possible. For instance, high-quality subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s essential that you present a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job role; you must give your recipients a good reason to continue reading the email. Therefore, begin your email with some relevant information they can connect with, like company news or their reaction to an event via Facebook or an online article, then get into the value proposition in the 2nd & 3rd sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently collaborated with another company with [positive benefit]. Is this something that would be useful for [company name]?

 

It’s necessary that you get to the point quickly and keep the content targeted to the goals of your prospect.

 

Tip 3 – Discard the boring ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure you integrate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even a marvelous first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a fantastic follow-up email will remind them that you’re here to help them in whatever problem they have. You should ensure that your follow-up emails also feature your value propositions, and additional information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly suggest using this application to support you with your email sequences.

 

The value of designing effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you ought to consider when putting together your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in seeking advice from digital marketing specialists that can help you. Contact the team at Internet Marketing Experts Geelong today on 1300 595 013 or visit their website: https://internetmarketingexpertsgeelong.com.au.