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If you run a business in the Geelong area and are trying to get your head around what you need to do to increase the traffic to your website then consider this;  internet marketing is difficult enough without the constant updates by Google, Yahoo and Bing. In fact, they are moving the goal posts almost daily; [...]

Customer Profiles are a way to envision and understand your ideal Geelong customer. It is a bit like putting together a short story about someone who would be likely to purchase from you, and why. If you don’t know who your potential customers are, then a great way to start is by figuring out who [...]