SEO Services Geelong unveils truth behind Magic of SEO

Magic and Science Blog Post

SEO Services Geelong unveils truth behind Magic of SEO

SEO Marketing for Companies in Geelong has a certain science (or magic) behind it which makes it a thing that is not always easy to figure out, especially if you are a company in Geelong just commencing. But with some understanding, guidance and even experimentation you too can begin to know just how to get your company’s SEO efforts in fact working for you.

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It was put so beautifully by the men and women over at Search Engine Land that there is a ‘periodic Table of SEO’ full version found here

It is such an excellent idea and a fantastic method to show people ways to think about SEO. Because yes, similar to in 1869 when Mendeleev first put together the periodic table he started to show people that there were links and patterns between the elements. So let’s pull back the curtain to reveal the secret inner functions and discover that there was a rabbit in the hat the whole time, and that it is skill and know-how, not the arcane arts which will help you succeed in your Geelong SEO endeavours.


The first Column of the table of elements of SEO is Content. And this is rightfully first on the list because “Content Is Key”. Since the Google Panda and Penguin updates, the value of original and engaging content has been ever enhancing which is why we will certainly find areas such as ‘quality’, ‘fresh’, and ‘research’ here. You may also notice the Red ‘Vt’ which is a clever warning about thin content because that is what will begin to detract from your Geelong SEO efforts.


Architecture is an appealing On-page element for your SEO. And the elements specified here are essential from a tech, and user-interface level. Because you have fields such as the Crawl (Ac) and technical areas such as URLS (Au) and HTTPS (Ah). But the clever part of this is the importance of speed (As) because this helps the Google Spiders to a degree, but is also crucial because you have to keep in mind that you are facing people who can be fickle and uninterested easily. So if your site takes too long to load, they will undoubtedly just leave.


This column in the table delves deeper into the specialised and crosses into a few areas of content and writing– particularly where it gets abused. So biggest component of this that I would have you work on is avoiding the downsides listed – the Hidden (Vh) and the Stuffing (Vs) because these are things that people who barely know SEO think they can get away with. And the truth is you can not because Google can’t stands people who cut corners, and reward those who are worthy.


Moving to the Off-page elements I would explain the importance of Authority (Ta) but will also warn you not to become too dominated with it. Because Authority can indicate a lot of things and includes aspects like Page Authority, Domain Authority and Link Authority. Which basically all boils down to trust. Don’t worry way too much about the initial two because there really isn’t much you can do to alter your authority position, and it is near impossible to get a 100 % authority because that is set aside for places like Google and Facebook. But you can fix you Link Authority– how? By making sure you build links using places that you trust and don’t seem dodgy. Make sure you get links from sources you really want your business to be connected with.


much like I mentioned before, when it involves Quality (Lq) it is essential to SEO to make sure you analyze your links and concentrate on reputabled and quality sources for your links– possibly even try and add the local component with Geelong businesses. It also goes without saying that the number of links (Ln) is rather necessary. Please also avoid any paid links (Vp) or approaches that appear to be Spam (Vl).


This is your more express user data and incorporates the ‘Local factor’ which has become really important since Google Pidgeon because it forces the focus and emphasis upon local business such as in Geelong, which really helps with the Country (Pc) and Locality (Pl) elements here.


and lastly the all-important (and often overlooked) part of SEO, the social media sites elements. This is nonetheless a disputed area because it is hard to tell just the amount of influence shares (Ss) really have upon SEO from Google’s point of view. But it is without a doubt that your reputation (Sr) with your fans both over the internet and in the local Geelong area is highly important because it will help through traditional brand awareness.

So that basically is the science of SEO! Again, I enjoy how simply this image puts it, and how it shows the network between all of these areas. Because it helps to have it in this format to show people how it works, but not have it seem too menacing or difficult. With the trend in Updates, this is all bound to change in due course, but for now, and as we move into 2016 let’s all try and make sure we understand SEO as best as we can so we are readied for what follows. If you are searching for any more thorough or specific guidance then please feel free to contact us here at Internet Marketing Experts Geelong. You can call us on 1300 595 013 or visit,

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