SEO Strategy Geelong – Want to avoid driving away customers? basic ideas to supercharge your website’s user experience.


SEO Strategy Geelong – Want to avoid driving away customers? basic ideas to supercharge your website’s user experience.

With any SEO Strategy in Geelong, new customers are always keen to start with the layout first. And we always will need to stop them before they get too far ahead of themselves considering that it is one of the very last steps. But, once we have put down the SEO foundation for your SEO Strategy, we open the floodgates and are swamped by the amount of suggestions for images, colour schemes, and so many areas which lots of people just simply don’t comprehend has both the visual, aesthetic level, and the SEO level. Because in truth, the visual element of your page are important to your SEO Strategy since if done correctly, your elements will create the perfect ‘user experience’. This means making your page not just look good, but feel easy to use, and most importantly, easy to access by customer in Geelong and by search Engines. With that in mind, let’s have a quick look through a few areas specifically that have this dual visual/SEO function.

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A website that is simple and easy to navigate leads to happy Geelong users and a satisfied search engine. This is a matter of basic housekeeping; if your site is cluttered or too convoluted, then nothing can be found and you will have people losing interest and unable to find your quality content. This is the same factor with your SEO Strategy, a chaotic design makes it harder for your keywords and SEO driven content to be discovered and delivered to potential users in Geelong.


Advertising is often a necessary component of most sites, whether it is for external or internal reasons. Nevertheless, it is very important to strike a balance between these ads and the actual content in your SEO Strategy. There is nothing more destructive to a user’s experience of a website than noticeable advertising. As a result you need to consider how best to strike this balance between a sleek and user-friendly design and your advertising goal.


The ways in which a user can interact with your site will alter a variety of factors. As such there is a general perk to using techniques such as mouse-overs to gain more advantages. This is an area that enables the mixing of quality graphics and alt text in order to present more relevant information and hit more keyword potential while not endangering a beautiful design. It indicates that you can add the extra item descriptions or advertise your sales and other calls to action (CTAs) while increasing the potential of your website for Search Engine Indexing.

Mobile focus:

Don’t forget to make sure that your web site has been mobile optimised for a variety of mobile operating systems (OS), including Apple, Android and Windows. The Google Hummingbird update arrival placed direct repercussions and considerations upon paying attention to a mobile-friendly design or responsive design. So you need to consider how your website is viewed on the typical Smartphone, Tablet or other mobile device. This is a factor that continues to be an unfolding game-changer so by allowing for the best view on mobile devices you can take advantage of the changes made by Google Hummingbird, while allowing mobile users a more tailored experience. It doesn’t need to be flawless, but as long as there has been a sensible consideration for the mobile market you can observe the benefits for your SEO Strategy with this process.

It’s all about aiming to sustain the balance between the SEO needs and your visual and business-oriented needs to help your SEO Strategy. This can be a tricky process, but by considering the implications of your actions in respect to both areas you can stay ahead of the game. Once you can understand these approaches, it is vital to make sure that all your content generation and SEO focus is upon your correct target audience in Geelong.

As the CEO of Internet Marketing Experts Geelong, I understand the struggles that many people have when beginning with their SEO Strategy in Geelong. I actually ran a small company for a number of years and had to learn SEO from scratch and by a lot of trial and error. So keep in mind to start off strong and use the info that you know. Once you have built that base, learn as much as possible about SEO and be patient with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then consider having a chat to an SEO professional, call Internet Marketing Experts Geelong on 1300 595 013 or visit,

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